Job Description
Job Announcement:
Social Media Accounts Officer
Human Access for Partnership and Development Association
(HUMAN ACCESS) is seeking to fill the following vacancy:
Job: Social Media Accounts Officer
Number Required: One
Location: Aden Governorate
Contract Duration: One year, renewable
Deadline for Application: Saturday, October 11,
2025, 12:00 PM
Job Responsibilities:
Contribute to enhancing the association's digital presence
on social media platforms by developing and implementing effective content
strategies, building an interactive relationship with the public, and ensuring
the association's activities and projects are presented in an attractive and
professional manner, enhancing the association's reputation and achieving its
goals.
Tasks and Responsibilities
- Prepare
and implement a strategic plan for social media content in line with the
association's goals.
- Produce,
draft, and publish creative and engaging content (text, images, videos,
stories).
- Manage
accounts on a daily basis and ensure they are constantly updated.
- Interact
professionally and promptly with followers (messages, inquiries,
comments).
- Design
and implement sponsored advertising campaigns and analyze their results.
- Monitor
and measure performance indicators (reach, engagement, number of
followers).
- Prepare
periodic performance reports and provide recommendations to management for
improvement and development.
- Monitor
digital trends and leverage them to achieve the association's goals.
- Coordinate
with media, design, and marketing teams to produce integrated content.
- Manage
digital crises and handle negative comments tactfully and wisely.
- Reformulate
content to align with the association's media policy and audience
language.
- Apply
search engine optimization (SEO) standards to published content.
- Regularly
publish the association's news, activities, and projects.
- Follow
up on comments and respond to follower inquiries professionally.
- Analyze
the performance of various social media channels and provide clear
outcomes.
- Review
content before publishing and correct errors or raise comments.
- Engage
effectively and constructively with the team.
- Contribute
to enhancing the association's positive image.
- Manage
advertising campaigns across various digital channels.
- Develop
and create fresh content (text, images, videos, designs, etc.).
- Prepare
and implement monthly and periodic media plans for social media accounts.
- Monitor
and document publications about the association and monitor the activities
of partners and competitors to benefit from them.
- Support
the achievement of the association's goals through the effective use of
social media platforms.
- Build
and expand a strong and active follower base.
- Improve
the association's reputation and enhance its positive standing with the
public.
- Ensure
the accuracy and validity of information published on official accounts.
- Adhere
to the association's media policy in all publishing activities.
- Carry
out any other tasks within the scope of expertise as directed by
management.
Job Requirements
Qualifications and Experience
- Bachelor's
degree in media, marketing, public relations, or a related field.
- At
least 3 years of experience managing social media accounts.
Skills and Abilities
First: Technical Skills
- Proficiency
in using social media platforms (Facebook, Instagram, X, LinkedIn,
TikTok).
- Knowledge
of content management and scheduling tools (e.g., Hootsuite, Buffer, Meta
Business Suite).
- Ability
to manage sponsored advertising campaigns and analyze their results.
- Proficiency
in analytics tools (Insights, Google Analytics) to measure performance.
- Familiarity
with design, image, and video editing software (Canva, Photoshop,
Premiere, or their alternatives).
Second: Creative Skills
- Crafting
engaging and diverse content that appeals to the target audience.
- Developing
new ideas for interactive campaigns to increase engagement and awareness.
- Writing
short, impactful captions that align with the institutional identity.
- Monitoring
trends and utilizing them in innovative ways.
Third: Analytical Skills
- The
ability to read and analyze statistical data related to digital
performance.
- Providing
practical recommendations based on numbers and results.
- Evaluating
the impact of marketing and media campaigns and suggesting improvements.
Fourth: Personal and Behavioral Skills
- High
communication skills (written and verbal) to engage with the public
professionally.
- Quick
response and the ability to handle negative comments and digital crises.
- Organization
and time management to complete content and tasks on time.
- Flexibility
and adaptability to rapid changes in the field of digital media.
- A
sense of initiative and teamwork with other departments.
- Excellent
proficiency in English language.
How to Apply
Note:
Applicants who do not meet the minimum requirements and
specifications will be excluded.
How to Apply for the Job:
Click the link to fill out the application form.
https://forms.gle/NkRm4MsLc44aLMQw5